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Mr Srinivas is a Co-founder and Director at Master Mentors Advisory Pvt Ltd, a Premier Consulting Organisation. He has 20 years post educational experience in leading Indian and MNC organisations.

Sunday 29 July 2012

BRILLIANT STRATEGY- EXCELLENT EXECUTION..-HCL TECHNOLOGIES..



HCL Technologies a 4 Billion US$ Information Technology company and a part of the 6 Billion US$ HCL group, is an emerging Indian Transnational organization in the lines of Tata Motors, Tata Steel, Mahindra & Mahindra, Reliance Industries, Wipro , Asian Paints and the like.


At a time when the industry leaders are struggling to keep pace with the pressure to perform in the market place, HCL Technologies continues to exceed the performance estimates by seasoned analysts, coming out with stellar results quarter after quarter.
In the words of its vice chairman and the CEO, Mr Vineet Nayar, ' In business, if you gloat over somebody else's poor show, you would become obsolete too. It is very important to compete with yourself.'


HCL Technologies is credited with a brilliant corporate strategy formulated by its top management to penetrate the global markets, achieve highest level of customer satisfaction leading to repeat business and good referrals, brilliant acquisition strategy to reach out to new product  market & service segments and an aggressive on the ground execution strategy that never leaves anything to chance.
HCL Tech, led by the legendary Shiv Nadar, was falling into the trap of being a promoter driven organization, which limits the growth to the active life time of the promoters. But the business continuity strategy of the promoters led it to the appointment of competent professionals to take the organization into the 21st century in a robust manner.


Having transitioned from a promoter led group into a professional management led organization, HCL Technologies stands to join the ranks of global transnational organizations like Cisco and Samsung which have flourished even after the exit of their promoters from the business and are here to stay for generations.
At the outset, HCL Technologies, when faced with severe competition in its core business and the markets it operates in, set out to implement the blue ocean strategy of identifying to uncontested market spaces offering immense potential with a possibility of high value addition and high margin business. Its spread its tentacles deeper into global markets with much stronger presence in the Europe, American, Asia and the African markets.
HCL acquired Axon technologies to cement its place in the higher end of the value chain of SAP consulting, globally.
With a strong presence across the globe, HCL Technolgies is now a truly global organization of Indian origin.
Another aspect of HCL Tech's brilliant strategic thinking was revealed when, HCL Tech announced its intention to put 'Employees first and Customers second', which is different from the conventional logic of putting customers  ahead of the employees as the most important pillars of the business.
As the information technology business is a manpower intensive business, focussing on the quality of the employees training them to be the best in what they do and keeping them motivated will ensure that they deliver the best results in front of the customers, thus dramatically improving the possibility of successful engagement.
HCL Tech has been consistently rated as one of the best employees in most of the countries it is present in and this has led to a delighted customer base that not only sticks steadfastly with the organization but also helps in increasing he depth and breadth by engaging more & referring more business to the company.
A Brilliant Strategy which also added its own weight in achieving execution excellence by a company which is known to be the most enterprising of the Indian corporate spectrum, has set HCLT on a journey of transformation that has made it one of the fastest-growing and profitable global IT services companies in the world today. According to BusinessWeek, HCL Tech is one of the twenty most influential companies in the world.
It can be safely said that HCL Tech is on an irreversible path of success as its top management never believes in resting on the past laurels of the organization. In the words of Mr Vineet Nayar,  'Your downfall begins the day you start believing that you are invincible and that you are the god's greatest gift to mankind. At HCL, we do not allow that feeling to enter. We have done relatively better but we are more concerned about our future'.










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