INNOVATION & MARKETING EXCELLENCE AT ITS BEST..

                                BENCHMARK FOR BRILLIANCE...


Samsung is the finest organization in the world to combine brilliant innovation, marketing and execution excellence for a transnational dominance in its areas of operation.


"Samsung Electronics' future is not guaranteed because most of our flagship products will be obsolete in 10 years from now."....Lee Kun-hee,, Chairman, Samsung Electronics.
The above statement by Samsung's chairman reflects  the restlessness of the organizations in continuously reinventing the future with breathtaking innovation & excellence in go-to market strategies.
With a group turnover of US$248 Billion and a company annual turnover of US$ 149 Billion & a net income of over US$ 12 Billion in the year 2011, if there is one company in the world which is the most successful across the spectrum of its operations in Consumer Electronics, Technology hardware. Mobile Phones and Consumer Appliances, it is Samsung Electronics.

Known for an incredible picture quality in all its products including digital cameras, mobile phones, colour televisions, LCD screens etc., Samsung  always strives to offer the best experience to its consumers.
Setting itself with a mission of overtaking the Japanese in its area of operation in the early 2000s, Samsung achieved its first mission aimed at the dominance of the world's global markets in 2005 by overtaking Sony.                                                            
                                                                         Today Samsung achieved the following:

• World's largest information technology company measured by 2011 revenue, far ahead of Apple ( 109 Billion US$ and Hewlett Packard 128 Bullion US$).
• World leader in  Memory Chips and the world's 2nd largest in Semiconductor technology after Intel.
• World's largest Mobile Phone company by selling 92 million Mobile phones in the 1st Quarter of 2012 as against Nokia's 83 million.
• World's largest seller of Smart phones devices ahead of Apple, with its Galaxy range of products..
• World leader in Flat panel televisions based on LCD & LED technologies.
• Best Value for Money Technology Brand combining the best in technology, features with a the ost competitive price in each of its category of products.
• Largest seller of 3D Range of televisions in the world and the first company in the industry to have the full line of 3D offerings, including 3D television, 3D Blu-ray play, 3D content,  3D Home Theater and 3D glasses.

What are the factors behinds the success of Samsung?

Focus on Innovation as a core strategy:

Samsung is consistently ranked in the list of Most Innovative organizations in the world by every leading publication in the world. Innovation, which has been emphasized as its core strategy since the early 200 has once again been highlighted as its main stay in its Vision 2020 strategy document, where Samsung has outlined plans to reach a turnover of over US$ 400 Billions. 

Samsung has consistently been one of the largest investors in R&D along with Google and Apple, with over 20 state of the art research and development centres across the world.  This has allowed to be a continuous stream of Cutting edge technologies for the world.

Samsung has also a sharp attitude of keeping itself abreast of latest technology developments happening its domain of operations and adapting to the same through alliances, strategic partnerships and rapid product development.

Focus on Marketing:

Samsung has invested  heavily in Marketing right from the late 1990s, to create a very strong brand awareness.

By sponsoring some of the biggest sporting events across all the games, Samsung has leveraged the high patronage of sports to create a strong association with fitness, excellence and leadership across the world.

Focus on Quality:

Samsung has invariably come out with the finest quality products with excellent value for money built in, at the same time. This enables it to not only to develop its own branded products, but also to sell to other global brands as OEM Products. Samsung is perhaps the largest brand company in the world that  sells parts, components and products to its competitors. This is not possible unless it focuses on producing flawless quality.

Focus on Global markets:

By penetrating into all the major markets in the world, Samsung has overcome the limitation of a small domestic market and exploited the vast size of target markets globally. It has set up subsidiary companies and branches across the world, ingrained itself into the local fabric of all the countries it is present in and developed ons the best selling infrastructures. It attracts the best of manpower locally across its various division and consistently invests in training them to keep their skills sharpened. This is unmatched by any technology company in the world. This will give Samsung, a strong platform to take its cutting edge products to the market ahead of any of its rivals with unparelleled efficiency.

Focus on Customer Service:

Samsung invested heavily in building an after sales support infrastructure to take care of all its products. Despite having some of the finest quality products that seldom come out with defects, Samsung has created a vast supporting infrastructure globally that re assures its customers. Its ability to execute its programs and launch new products confidently across the world has been strongly supported and aided by its competent service backup.

Focus on Sustained Development:

Samsung has made pioneering efforts in the areas of environment safety and sustainable development.

It was the first major electronics company to publicly commit to eliminate PVC and BFRs from new models of all its products and achieved this status for it mobile phones and MP3 rrange of products in April 2010.

With over 90% of its products achieving the global Eco-label, Samsung is ranked as the the world's number-one company in terms of the number of products meeting Global Ecolabel standards. Through its well acclaimed voluntary "Samsung Recycling Direct" program is accelerating its efforts to recover and recycle electronic wastes in a number of companies across the world.

The insecurity  feeling that Samsung imposes on itself, acts as a spring board to keep leaping ahead and ahead, not from competition, from its existing status of indisputable leadership as the organization never rests on its past laurels.

Samsung is undoubtedly the company to watch for and benchmarked against, for the companies aiming for success in the 21st century..

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