ETHICS & ENDURABILITY

Ethics are  the most important pillars on which an enduring corporation stands.. Master Mentors

Ethics is that part of the behavior of a human being or an entity that enables the person or the persons within the organization collectively to choose between the right and wrong actions. Ethical behavior forms the backbone of successful and progressive business.

Good corporate Ethics involve transparency of operation, responsibility towards employees, stakeholders, environment, customer, government and the society and keeps their well being in mind for any decision or action. Ethical approach is reflected in the way an organizations chases its goals, makes credible and practical commitments & honours the same at any cost. Ethical approach follows sound practices with self monitoring mechanisms rather than a response to enforced supervision. Ethical behavior has to do with the long term approach of an organization which is not bothered just about short term profit maximization.

Ethical organizations meet the twin objectives of being on the right side of law and also work as per accepted principals of social justice. Ethics are moral values which guide the mangers in an organization to undertake transparent behavior that is consistent with the interests of the organization as well as the society without compromising the profit motive.
Companies throwing ethical behavior to winds have been known to have undertaken short cuts to success for profit maximisation like account fudging diverting money into the promoters' pockets and also  manipulating share prices to hoodwink investors.
Companies following ethics benefit in the long run as their transparency and socially responsible behavior earn them a lot of goodwill leading to a good response from the shareholders, investors and customers.
This will result in a higher business and also higher valuation in the stock markets increasing their financial power to raise resources when needed in an advantageous manner.
Companies following unethical behavior are always at risk of falling on the wrong side of law sometime or the other. History is replete with examples of such companies that have been mercilessly punished, leading to their bankruptcy or extinction. Enron and Satyam are some such companies which have borne the brunt of their unethical behaviour.
Organizations like Tata, Infosys and Wipro in India stand testimony to the fact that ethical behavior pays off in the long run and stands to be a key pillar of their endurance.
It is very important for organisations to realise that the ability to face the testing times during their growth period without succumbing to the temptations of achieving quick successes by following the shortcuts offered by the unnatural & unethical practices and approaches is one of the most important determinants of their long term viability of organisations, though it is easier said than done.

“You have to withstand pressure, if you can’t handle pressure you can’t be a great or successful entrepreneur” — Donald Trump.

The choice really is to live like a diamond that grows in value through the times or like an ephemeral cloud, whose life, no one knows, how long