But for the ability to sway, most of the trees in the world would have been broken..
Successful Organizations realise the importance of being flexible yet firmly rooted to their core values.
Ability to withstand extreme circumstances increases rapidly when you take steps necessary to adjust to the dynamic external environment without compromising on the principles you stand for. Flexibility allows the organizations to adapt themselves to the circumstances and stay relevant at all times. This is very much required by the organizations to survive.
The flexibility on the part of Tata Motors helped in salvaging the situation and weather the storm that was looking increasingly unmanageable.
Too much flexibility indicates spinelessness and lack of firm grounding in a set of core values that will guide the organization towards its vision at the same time earning respect from all the stakeholders and the society.
Flexibility also helps organizations not only weather the storm, but also adapt to the rapidly changing customer tastes and preferences and sometimes lead the way in the market place.
Lack of flexibility on the part of Nokia in moving towards the smartphone revolution as led to its loosing market share rapidly. Similarly, failure on the part of Research in Motion in understanding the changing trends of the market and adapting to the same with better products with more features have caused a massive loss to its position in the market.
The key is to very strict in adhering to the core guidelines like Vision, Mission and Values and Goals while being flexible in the methods being adopted to achieve the goals. Methods could be tailored to the changing circumstances, ensuring that the progress is made in the direction of goal achievement and long term value creation objectives are achieved.
Successful Organizations realise the importance of being flexible yet firmly rooted to their core values.
Ability to withstand extreme circumstances increases rapidly when you take steps necessary to adjust to the dynamic external environment without compromising on the principles you stand for. Flexibility allows the organizations to adapt themselves to the circumstances and stay relevant at all times. This is very much required by the organizations to survive.
"Be firm on principle but flexible on method." - Zig Ziglar
The case of Tata-Singur project in West Bengal, India, highlights the outlook of great organizations to be flexible when required to diffuse complex situations and stop value depreciation for the company and the society.
Tata Motors, one of the finest Indian companies set-up its factory in 2008 at Singur, to manufacture the path breaking US$ 2500 Nano cars. Despite incurring huge expenditure and having undertaken heavy investments, faced with a severe opposition from the ex-landowners and surrounding people led by politicians, Tata Motors decided to move out the factory from Singur to Gujarat in October 2008.
This has helped Tata Motos to not only avoid any more controversy, but also have a great new partner in the form of Gujarat Government and a far more favorable industrial climate that has let it expand the business rapidly.
Too much flexibility indicates spinelessness and lack of firm grounding in a set of core values that will guide the organization towards its vision at the same time earning respect from all the stakeholders and the society.
Flexibility also helps organizations not only weather the storm, but also adapt to the rapidly changing customer tastes and preferences and sometimes lead the way in the market place.
Lack of flexibility on the part of Nokia in moving towards the smartphone revolution as led to its loosing market share rapidly. Similarly, failure on the part of Research in Motion in understanding the changing trends of the market and adapting to the same with better products with more features have caused a massive loss to its position in the market.
The key is to very strict in adhering to the core guidelines like Vision, Mission and Values and Goals while being flexible in the methods being adopted to achieve the goals. Methods could be tailored to the changing circumstances, ensuring that the progress is made in the direction of goal achievement and long term value creation objectives are achieved.
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